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11 Best City Guide & Tour Agency WordPress Themes (2024)

The internet has been a game changer for the travel industry, providing a wealth of opportunities for tourism businesses around the world. Online booking platforms have made it possible for travelers to easily discover and purchase trips from anywhere.

The stats speak for themselves – over 50% of travelers now use search engines to find and decide on vacation destinations and travel services. 72% of customers will book their trips online.

For travel companies and tour guides, this means having an effective website is absolutely vital to get discovered and convert browsing travelers into actual bookings.

Here are some prime advantages of a travel site:

  • It serves as a 24/7 marketing tool to reach potential travellers anywhere in the world.
  • Establish a distinguished brand identity by showcasing unique offerings and experiences
  • Engage customers through blogs, reviews, interactive trip plans
  • Simplify bookings, schedule management, and automated payments for streamlined operations.

With platforms like WordPress, creating a user-friendly travel site is super simple. There are awesome budget-friendly themes designed specifically for travel agencies and tour companies. The right theme lets you easily list packaged tours, manage bookings, and deliver TripAdvisor-worthy experiences.

Today, we’re going to check out 11 of the best WordPress themes for city guides and tour agencies. They’re not just good-looking and easy to use but will also help you grow your business.

1. Motopress - Touriny Travel Agency Wordpress Theme

Touriny stands out as a vibrant, feature-rich WordPress theme with a simple yet clean design. It effectively utilizes designer fonts and layouts, creating a visually appealing experience that is sure to impress customers.

One of the key functionalities of Touriny is its ability to list tours and offerings in detail, complete with instant booking options. This feature is essential for travel websites, making it convenient for customers to view and book tours directly on the site.

A standout feature of the Touriny theme is its integration with the MotoPress Appointment Booking plugin. This powerful tool streamlines the process of accepting automated tour reservations, including handling payments. Such functionality significantly enhances the efficiency and user-friendliness of the booking process.

In addition, Touriny excels in website building flexibility. The theme supports Drag & Drop Site Building with Getwid, a Gutenberg compatible editor. Getwid is an impressive block editor extension that adds over 60 unique blocks and various ready-to-use designs, expanding the customization options for your website.

Touriny is an excellent choice for showcasing travel packages, selling tours to both groups and individuals, and creating a compelling online presence. Its combination of aesthetic appeal, functional booking features, and customizable design elements makes it an ideal theme for travel agencies looking to enhance their online visibility and customer engagement.

Page Builder: Getwid

Drag Drop Builder: Yes

Theme Color Editor: No

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: 1 year

Professional Support: 1 year

Additional Features

  • Beautiful and clean theme design
  • Tour booking functionality using MotoPress Appointment Booking plugin
  • Add unlimited services & locations
  • Online payment processing & clients management
  • Multiple Appointments Reservation

2. Traverse - Travel & Tour Agency Elementor Template Kit

The Traverse Elementor Template Kit is an excellent option for tour and travel agencies aiming to build a high-quality website. Its design is clean and straightforward, featuring a modern layout that’s well-suited for the travel industry.

One of the key benefits of the Traverse template kit is its compatibility with the free version of the Elementor plugin. This intuitive drag-and-drop page builder is easy to use and doesn’t require any coding expertise, making it ideal for users of all skill levels.

This kit offers over 12 unique and pre-designed page templates, which simplifies the website setup process. These templates are crafted to cater specifically to the needs of tour and travel agencies, covering a broad range of functionalities.

To utilize this template kit, users need to install and activate the “Envato Elements” plugin. It’s important to recognize that while template kits like this are more cost-effective than complete WordPress themes, they don’t include professional support. Users should be sure to read the terms carefully to understand what is included and what support they can expect.

Page Builder: Elementor

Drag Drop Builder: Yes

Theme Color Editor: Yes

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: Yes, but need to re-download item

Professional Support: No

Additional Features

  • 12+ stunning page templates
  • Compatible with free version of Elementor
  • MetForm plugin integration to build customisable forms
  • Easy demo import with Envato Elements plugin

3. Divi - Travel Agency Layout

The Divi Travel Agency Layout Pack offers an impressive blend of user-friendliness and aesthetic appeal, making it an ideal choice for tour and travel agencies seeking to create an attractive and straightforward website. Its design is beginner-friendly, ensuring that even those with little to no technical expertise can easily navigate and customize their site.

A Divi subscription, available annually or as a lifetime option, provides access to the advanced Divi Builder for detailed theme customization.This subscription offers substantial value with access to over 200 website elements, a vast collection of over 2,000 ready-made designs, and more than 200 full website packs, essential for crafting a professional and captivating online presence.

Currently, Divi is offering a substantial 50% discount on its subscriptions. This makes it an opportune time for those interested in building a high-quality website at a reduced cost.

Page Builder: Divi

Drag Drop Builder: Yes

Theme Color Editor: Yes

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: 1 year

Professional Support: 1 year

Additional Features

  • Simple and clean design
  • Parallax background effects
  • Woocommerce shop page
  • One-click demo import
  • Demo images are included in pack

4. Elementor - Travel Site Template Kit

The iTour Elementor Template Kit is a stylish and well-crafted option for those in the travel industry, particularly suited for small travel agencies, travel and tour deal sites, or personal tour guides. Its design is both modern and elegant, catering specifically to the aesthetic needs of the travel sector.

The iTour kit includes a comprehensive set of 15 tailor-made pages and elements. These include essential features such as FAQs, galleries, blogs, and testimonials, all of which are crucial for travel-related websites. The design and layout of these elements are thoughtfully created to meet the specific needs of travel agencies and tour guides.

A standout feature of the iTour template is the Travel Deal Popup. This tool is particularly useful for showcasing special discounts or attractive offers, a key strategy for driving bookings and engaging visitors. The popup is designed to be eye-catching and effective, enhancing the user experience and increasing the likelihood of conversion.

It’s important to note that to utilize this template kit, users need a subscription to Elementor Pro. This requirement should be considered when evaluating the overall cost and accessibility of the kit.

Page Builder: Elementor

Drag Drop Builder: Yes

Theme Color Editor: Yes

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: 1 year

Professional Support: 1 year

Additional Features

  • Stylish and modern design template
  • 15+ prebuilt page templates and modules
  • Travel deal popup for showcasing offers
  • One-click demo import

5. Divi - Travely Child Theme

Combining striking visual design and robust features, this modern WordPress theme delivers a tailored solution for travel agencies, city tour guides, and hospitality businesses like like hotels and resorts. To use this theme, you need to have a Divi subscription, which lets you use the Divi theme and Divi builder to customise the pages.

Travely includes a comprehensive set of pre-built pages tailored to the needs of travel and hospitality services, including an About Us page, Services page, Team page, Testimonials, Contact Us, as well as specialized pages like a 404 error page, Coming Soon page, and Blog pages.

This theme is developed with minimal and optimized code, which means your website will run smoothly and quickly. It’s a great pick for anyone in the travel business who wants a good-looking and fast website.

Page Builder: Divi

Drag Drop Builder: Yes

Theme Color Editor: Yes

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: 1 year

Professional Support: 1 year

Additional Features

  • Simple and elegant design
  • Multiple prebuilt page templates
  • Optimised code for speed and perforamance
  • One-click demo import

6. Gowilds - Travel & Tour Booking

Gowilds is a WordPress theme that’s really packed with cool features, perfect for anyone running a travel agency, tour operation, or a holiday booking site. It’s super responsive, meaning it’ll look good on both computers and mobile phones.

One of the neat things about Gowilds is it comes with four different styles for your homepage. These styles use some fancy effects like parallax and videos in the background to really make your tour offerings pop and grab attention.

The big draw of Gowilds is how it works with the BA Book Everything plugin. This lets you tailor-make your tours, show them off on your site, and lets your customers book them directly there. Even better, it sorts out the payment part as well, making the whole booking process a breeze for you and your customers.

Page Builder: Elementor

Drag Drop Builder: Yes

Theme Color Editor: Yes

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: Lifetime

Professional Support: 6 months

Additional Features

  • 4 homepage design variations
  • Travel & tour booking using BA Book Everything plugin
  • Comment and rating feature for Tours
  • Parallax and video background effects
  • One-click demo import

7. Rara Themes - Travel Agency Pro

Travel Agency Pro is a premium WordPress theme to create travel booking website for tour and travel companies. You can easily add details about your trips, destinations, and different types of trips. It’s also great for showcasing all the cool activities you offer. Plus, it lets your visitors book their trips right on the site, which is really convenient.

The theme is not just about looks; it’s also built to be fast, SEO-friendly (so people can find you on Google easily), and it works great on mobile phones too.

What’s really cool is its built-in integration with WP Travel Engine. This plugin is fantastic for handling the ins and outs of your travel business. It offers a user-friendly interface for creating your tour packages, various package options (like group discounts and additional services), and supports numerous payment options. Additionally, it includes a dedicated dashboard for your guests or travelers, which is a great addition.

Page Builder: Elementor

Drag Drop Builder: Yes

Theme Color Editor: Yes

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: 1 year

Professional Support: 1 year

Additional Features

  • Multiple demo variations for different tour businesses
  • 5 Pre-Defined Header Layouts
  • Tour Booking functionality with WP Travel Engine plugin
  • Theme color and fonts customiser
  • WooCommerce shop page
  • Once-click demo import

8. Nicepage - Kayaking tours and holidays

Kayaking Tours is a free to use template compatible with the Nicepage website builder. This template has a simple and clean design perfect for tour agencies just starting their online presence.

Nicepage is a drag-and-drop website builder requiring no coding knowledge. It allows you to create and edit responsive page templates following modern web design standards.

To use this template:

  • Download and install the Nicepage builder for Windows, Mac or the WordPress plugin.
  • Create a new page in Nicepage and search for template ID 6007440.

The Kayaking Tours template is responsive so it looks professional on both desktop and mobile. It is an affordable one-page solution to quickly create a website showcasing kayaking tours and adventures.

Page Builder: Nicepage Builder

Drag Drop Builder: Yes

Theme Color Editor: No

Blog Template: No

Mobile Responsive: Yes

Future Updates: 1 year

Professional Support: 1 year

Additional Features

  • Simple and minimalistic design
  • Free to use template
  • Adjust colors, fonts, images with Nicepage Builder
  • Web Design 3.0 fluid layout
  • Desktop editor available for Windows and Mac

9. Winery Guided Tours

Travel Tour is an immensely popular theme that’s packed with features, making it a top choice for all sorts of travel-related businesses. Whether you’re into hotel booking, winery tours, hiking, city tours, yacht tours, or more, this theme has got you covered with over 10 homepage demos to choose from.

The customization options are through the roof! You get 10 different styles for tour lists, 19 header layouts, 14 blog layouts, 9 portfolio layouts, and 6 gallery layouts. This means you can really make your website look just the way you want it.

It’s also super user-friendly, thanks to the fast and powerful drag-and-drop page builder by GoodLayers. This comes with pre-built pages and blocks, so tweaking your site is a breeze.

On the practical side, Travel Tour has a solid tour management and booking system, and it’s compatible with WooCommerce. This means you can easily handle bookings and accept payments in various currencies and through different methods.

And as a bonus, you get some premium plugins like Revolution Slider and iLightbox included with the theme.

Page Builder: GoodLayers Page Builder

Drag Drop Builder: Yes

Theme Color Editor: No

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: Lifetime

Professional Support: 6 months

Additional Features

  • 10+ homepage design variations
  • Premium plugins like Slider Revolution and iLightbox are included
  • Built-in functionality to create tours and manage bookings
  • WooCommerce payments integration
  • Easy to use GoodLayers page builder with demo import

10. Entrada Tour Travel Booking

Entrada is a responsive multipurpose theme with an elegant and professional look that best suits all kinds of tour agencies. It has a collection of niche-specific theme demos so that you can select a demo of your choice, install it and kickstart your tour website.

What’s great about Entrada is that it includes the premium version of the WP Bakery plugin. This is a drag-and-drop page builder that’s super easy to use, so you can customize any page of your theme just how you like it. It also comes with the Slider Revolution plugin, which is a nice touch for creating cool looking sliders on your site.

This theme really has everything you need to put together custom tours and packages right on your website. Plus, it’s got a built-in integration with the WooCommerce Booking plugin to book online appointments and receive payments from the customers.

Page Builder: WPBakery aka Visual Composer

Drag Drop Builder: Yes

Theme Color Editor: Yes

Blog Template: Yes

Mobile Responsive: Yes

Future Updates: Lifetime

Professional Support: 6 months

Additional Features

  • 8+ homepage design variations
  • Premium plugins like WPBakery and Slider Revolution are included
  • Built-in functionality to create tours and packages
  • Tour search forms with filters
  • Compatible with WooCommerce Booking plugin
  • One-click demo import

11. Nicepage - Adventure travel company

The Adventure Travel template is another free option for travel companies to create a professional website with Nicepage. This responsive template features a minimalist, beautiful design with well-spaced page elements and sharp calls-to-action.

Customizing the template is simple with Nicepage’s user-friendly drag and drop builder. With no coding skills needed, you can tailor the template by changing colors, fonts, images, layouts and more. Navigation and calls-to-action guide visitors seamlessly through the booking process.

To use this template:

  • Download and install the Nicepage builder for your desktop or as a WordPress plugin.
  • Create a new page in Nicepage and search for template ID 273810

Page Builder: Nicepage Builder

Drag Drop Builder: Yes

Theme Color Editor: No

Blog Template: No

Mobile Responsive: Yes

Future Updates: 1 year

Professional Support: 1 year

Additional Features

  • Simple and minimalistic design
  • Free to use template
  • Adjust colors, fonts, images with Nicepage Builder
  • Web Design 3.0 fluid layout
  • Desktop editor available for Windows and Mac

Conclusion

This list highlights 11+ diverse WordPress themes fitting travel companies spanning all types of budgets and functionalities. The optimal theme depends on your specific needs and budget.

For agencies seeking a basic yet aesthetically pleasing digital presence, the free templates from Nicepage are excellent budget-friendly options requiring minimal effort.

Travel and tour operators not selling packages may find the Divi themes perfectly highlight their content, while still providing professional designs.

Businesses needing robust features for booking tours and managing reservations can fully rely on the powerful Motopress Touriny theme.

Carefully review the features and capabilities of each theme against the unique requirements of your business. This will allow you to make an informed decision on which theme best fits your goals and resources.

If you need any guidance on selecting the right theme, please leave a comment below explaining your business type and website needs.

Karan Jain

Karan Jain is a web expert with over 12 years of experience in building custom websites for numerous clients ranging from small businesses to large corporations. He is passionate about staying current with AI trends and utilizing advanced technologies to develop marketing strategies that increase business sales. Karan shares his expertise through his Codekyt blog and various online channels.

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